Pavillion Broadway

A technical SEO review on a multisite Magento 2 setup to ensure the best possible rankings in Google.

Magento eCommerce SEO

We were asked by Pavillion Broadway to review their Magento 2 multisite setup to ensure optimal configuration. With shared products and categories, but presented across B2C, B2B and non-transactional lead generating sites, Pavillion Broadway wanted to ensure they were not harming their rankings chances by creating duplication content. 

Furniture, Lighting & Home Accessories

Our Magento SEO Audit included

  • Optimised robots.txt to stop crawling of infinite URL space
  • Created an optimal canonical URL strategy across the domains to avoid duplication content issues
  • Optimised the robots meta for undesirable “infinite url crawl space” created by Magento’s layered navigation
  • Optimised parameter handling in Google Search Console
  • Diagnosed server errors provided by Google
  • Suggested a ‘hreflang” strategy with other global brand partners for optimal visibility in the chosen territories

Actionable insights

Our review was then passed to the client to action our changes – with our advice to check it had been correctly implemented. This provided an optimal multi-site Magento 2 setup for growth.


Magic42 were fantastic from start to finish during a challenging migration project, not only from Magento 1 to Magento 2 but also moving to a brand new template and URL structure. The Technical Audit piece they provided was imperative in helping us get to the bottom of a few fundamental issues around crawlability and canonicalisation. We would definitely work with Magic42 again and wouldn’t hesitate to provide them to friends and family.​

 – Nathan Thompson (Head of Marketing & Growth)

Visit the live website here: Designer furniture by Pavillion Broadway

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